Privacy Notice
This notice explains how Bet7Alpha handles personal information when you visit our website, contact us, or interact with content on pages that compare UK-licensed casino operators. Bet7Alpha is an editorial and affiliate comparison platform. We do not open gambling accounts or hold customer balances, but we do receive and process limited data that relates to site analytics, user communications and technical service delivery. We want that to be plain from the start.
1. Who controls this data
Bet7Alpha acts as the data controller for information collected directly through this website. If you click through to an operator or a third-party site, that third party becomes responsible for the way it handles your information on its own platform.
2. The information we collect
We may collect contact details you choose to send us, device and browser information, pages viewed, referral details, cookie choices and technical logs needed to secure and maintain the site. We do not ask visitors to submit payment details or gambling account credentials.
3. How data reaches us
Some information is provided actively when you email us. Other data is created automatically through normal website use, such as server logs, analytics signals, cookie preferences and device identifiers used for performance monitoring.
4. Why we process information
We process data to operate the site, respond to messages, understand which pages are being used, detect misuse, improve readability and maintain records of legal, privacy and commercial requests. We also use aggregated analytics to understand what content is useful.
5. Our legal bases
Depending on the context, our lawful bases can include legitimate interests, consent, compliance with legal obligations and, where a contract-like interaction exists, the steps needed to answer a request you have made. Cookie-based preferences may rely on consent where applicable.
6. Cookies reference
Cookies and similar technologies help remember settings, measure visits, protect the site and improve page performance. You can read a fuller explanation in our separate cookie notice, including how to adjust settings or reject non-essential categories where offered.
7. Sharing with third parties
We may share limited data with hosting providers, analytics services, security vendors, professional advisers and regulators when reasonably necessary. We do not sell personal information as a standalone product. Where third parties process data for us, they must do so under suitable terms.
8. Cross-border transfers
Some suppliers may process information outside the UK. When that happens, we look for recognised safeguards such as adequacy decisions, contractual protections or equivalent controls designed to keep data protected during and after the transfer.
9. How long we keep information
Retention depends on why the data was collected. Technical logs are typically held for a limited operational period. Contact records may be kept longer where they relate to corrections, legal notices, privacy requests or evidence of consent choices. We do not keep data indefinitely without reason.
10. Age policy
Bet7Alpha is intended for adults aged 18 and over. We do not knowingly seek personal information from children. If we learn that data has been supplied by a child, we will take reasonable steps to remove it from our systems unless a legal requirement says otherwise.
11. Your privacy rights
Depending on your location and the applicable law, you may have rights to request access, correction, deletion, restriction, portability, withdrawal of consent and objection to certain processing. You may also have the right to complain to a supervisory authority if you believe your data has been handled unlawfully.
12. How we protect data
We use a mix of technical and organisational measures, including access controls, provider due diligence, software maintenance, secure transmission where available and internal restrictions on who can view operational records. No internet service is perfectly risk-free, but we aim to keep exposure low and proportionate.
When you email us, we only use the details in that message for the purpose of handling your request unless there is a clear reason to keep a record for legal, compliance or editorial integrity reasons. For example, if you send a correction about an operator offer or a complaint about a factual statement, we may keep that correspondence while we verify the issue and record the outcome. This protects both the site and the person raising the concern. It also helps prevent the same issue from being reopened without context weeks later.
Analytics data is generally looked at in aggregate. We want to know which pages are being read, where users drop off, whether a device layout is causing friction and whether key compliance links are visible enough. We are not trying to build a behavioural profile of individual visitors in order to sell access to that profile. The site works better when the measurement stays tied to product improvement rather than unnecessary personal targeting.
If this notice changes, we will publish the updated version on this page and revise the text to reflect the latest handling practices. Material changes may also be highlighted elsewhere on the site if we believe the update affects visitor expectations in a meaningful way. Questions about this notice, your data, or a rights request can be sent to privacy@bet7alpha.com. You can also contact us through the website, but the privacy inbox is the quickest route for this topic.